Not a lot of people know Sandy Lerner. People don't know her as the other half of Leonard Bosack (at that time) and co-founder of Cisco Systems Inc. technology giant from the 1980s. People also probably don't know her to be the name behind brand Urban Decay cosmetics. And if you still don't know her by those two giant brands you probably haven't heard of her Ayreshire Farm.
The sad story about Sandy's co founding Cisco, then having been funded by venture capitalists, later voted out of her own company. (Okay that might be an exaggeration, but I would imagine feeling worse after having poured all of me into my first company and being asked to leave.)
You know how people are obsessed with labels and how you should stick to the assigned group? You have to really think about who you are? And make sure to find out what is your brand! Sandy is the girl who didn't fit the mold so she created one.
Who would have created a make up brand after being kicked out of a technology based company? I'd have done a Cisco 2.0 and got some revenge. I mean I am the brains of Cisco I can probably redo and do better.
Sandy is an inspiration for all the women out there that you dont need to fit a certain mold. You don't need to wear pencil skirts and high heels if it isn't you. She tells you that its okay to be smart and pretty and care about the environment. That you don't need to just focus on one thing to be successful. Or that having more than one passion can make you a failure.
There should be more Sandy Lerners in the world. Why? Because there's fewer women entrepreneur compared to men. And the women are often shut down when they have too many great ideas.
"I think at some point you have to believe in yourself and satisfy yourself that there's a market there. You just have to do it "- Sandy Lerner
Be amazing. Be beautiful.
Xo,
Paula
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