You don't need to pile make up on your face like you're about to be crowned in a pageant. Not saying that pageant girls wear a load of make up. That is another one of my bad examples.
Gone are the days where you need to have strong eyebrows, contour your cheeks, line your nose, highlight half your face. Not only does it cost a lot to complete that make up look and the tools, but it's also too long to complete.